Born in Haifa, Israel, married and a mother of two teenagers, Ela has 15 years of professional experience in the design world.
Throughout her career, Ela held central roles in leading companies in the Israeli industry and the Israeli design world including companies like Tambur and Caesar Stone.
Ela is currently leading major designing projects in internal decoration and home designing in the north and central regions of Israel
, several of which were publicized in leading and influential design magazines and internet design sites.
Ela holds a bachelor's degree from the University of Haifa and as well as a degree in Interior Design from the Vizo College in Haifa. Currently Ela teaches in Vizo College, instructing Interior Design students of all ages. Ela teaches kitchen planning, innovations and trends in the design world.